Creative execution and strategic thinking drive my approach to visual communication design.

  Manuel León,   Self portrait,    2017

Manuel León, Self portrait, 2017


I am a visual communication designer and artist, based in Washington, DC, working under my personal studio brand Potencial Puro. I interpret and facilitate the transition of ideas from elusive thoughts to effective visual communication. To-date, I have applied my skills to a wide range of projects in areas such as branding, graphic and web design, filmmaking, commissioned artwork and user interface design.