Potencial Puro


“Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs

Manuel León,   Self portrait,    2017

Manuel León, Self portrait, 2017


Working under my personal studio brand Potencial Puro. I interpret and facilitate the transition of ideas from elusive thoughts to effective visual communication. To-date, I have applied my skills to a wide range of projects in areas such as branding, graphic and web design, filmmaking, commissioned artwork and user experience/user interface design.